The role of a fleet manager is more critical than ever for business efficiency. Usually, a person on
receiving end of a delivery does not pay much attention to how it reaches them on time. A lot
goes into the
process, starting from the warehouse to the delivery vehicle and finally to the recipient.
However, as a
fleet manager, you can,t avoid paying close attention to every little detail. A fleet manager
stays behind the
screen and manages all tasks no matter how small it may be. These people ensure each task stays
on track to fulfill
About fleet managers
Who is a fleet manager? A fleet manager is a person responsible for a company,s vehicle fleet. It
incorporates every aspect, from hiring new people to maintaining fleet vehicle efficiency.
Each fleet has its own exclusive set of tasks and challenges navigated by fleet managers. A fleet
checks fleet operations within the company to help the business run efficiently and safely.
managers oversee compliance with the laws and regulations.
Fleet managers are also responsible for directing and managing the expenses of the vehicles owned or
by their organizations. They even create policies depending on company requirements to address
and vehicle usage, apart from setting driver schedules.
About the job of fleet managers
While the daily tasks of fleet managers may differ, they have a few fundamental, strategic
that include promoting and raising safety awareness, maximizing fuel efficiency, and reducing
All of these duties are directed toward minimizing the impact of fleet operations on the
company's bottom line.
Responsibilities and duties
As already mentioned, the responsibilities of fleet managers tend to differ. Here are some of the
A fleet manager negotiates the prices and demands with manufacturers and engineers technical
particularly for trucks and equipment. It is a vital aspect of reducing costs. Considering the
and the load it must carry, it is required in forecasting and planning new vehicle purchases.
Fuel program design and management
A fleet has three most significant expenses, and fuel expense is one of them. Managing a preferred
network, fleet card program, and on-site fueling with suppliers impacts a fleet,s cost per mile
directly. Tools like
fuel reporting, gamification, and telematics influence drivers to buy fuel according to their
Maintenance program design and management
Fleet managers set preventive maintenance policies depending on vehicle type, geography, and vocation
dictates driver safety, saves repair costs, and optimizes resale value.
Spearheading safety programs
Fleet managers prioritize safety because they consider it a passion. Whenever an incident occurs,
brand damage contribute to the costs incurred by organizations.
Partnering with the executive team and the health and safety office, the fleet manager must limit a
liability, bolster safety within the communities they operate, and improve drivers' lives. Any
improves driving behaviors and reduces accidents also reduces fuel and maintenance expenses.
Fleet metric tracking
Fleet managers typically use fleet vehicle trackers and software to monitor fleet activities.
The work routine
of a manager includes going through daily, weekly, and monthly reports while measuring
performance in areas such as
routing, idling, fuel consumption, asset utilization, and driver safety.
Understanding compliance and managing it
Staying updated with legislation changes and new regulations lets fleet companies maintain fleet
avoid hefty fines. Examples of vehicles subject to compliance regulations include motor
carrying hazardous materials, and food. Most of the heavier commercial vehicles must undergo
inspections and report on
Vehicle lifespan management and coordinating replacement with the timing of the sale are mandatory in
optimal re-marketing value. Keeping the vehicle in a clean, well-maintained condition and all
the accessories it
was delivered with will help sell it at a better price.
Core competencies or key skills
Fleet managers need high-quality operational experience and skills to oversee their primary tasks.
Knowing the particulars of using software and fleet technology, such as dash cams and fleet
trackers, is crucial to tracking performance trends, predicting mechanical failures,
minimizing downtime, and providing
valuable insight into the vehicle,s replacement cycle. Staying on top of reports, understanding
systems, and following up
on the insights provided is essential when managing assets.
Managing the business
Building and maintaining collaborative relations with internal and external stakeholders, staying
regulatory requirements, and creating company and driver policies help avoid incurring fines and
Fleet managers create fleet budgets that require understanding the business, proper analysis, and
within the industry and current economic conditions.
Familiar with security
All executives, including fleet managers, should be capable of providing cybersecurity. Fleet
managers must know
the tricks of evaluating security requirements when integrating data into their companies,
partnering with primary stakeholders who oversee data security and privacy for their
An evolving role
Evolution in technologies and vehicle types push fleet managers to amplify their skill sets
to a new level.
There is an increased demand for technological knowledge and use of data, analytics, and
strategic forecasting. The
evolving role of a fleet manager will need the following additional abilities.
- Should understand analytics and make decisions based on the information.
- Must be a superb communicator who can cooperate with all departments in the company, including
executives, drivers, and stakeholders, both internally and externally.
- Can make perceptive recommendations to reduce exposure and create opportunities to capitalize on
- Can identify and manage technology, sustainability, telematics, logistics, and safety.
- Should consider how new laws will change fleet operations. Legislation may also include taxes or
associated with carbon footprint or fuel consumption, which may impact the types of vehicles
purchased to comply
with the new standards for fuel consumption.
Challenges faced and ways to overcome
Every job is challenging in its own way, and things are not different for fleet managers. Here are
the top three
challenges fleet managers deal with.
1. Cost reduction: The fleet manager must be capable of analyzing and making
suggestions while considering
fluctuating vehicle costs, fuel market volatility, and all unexpected expenses.
2. Reduce fuel consumption: Handling fuel costs and identifying ways to decrease
these expenses is mandatory.
prices are not easy to forecast. As a result, budget planning becomes a challenge.
3. Improved driver safety and productivity: Using technology to establish driver
productivity can lead to driver
safety challenges, which, in turn, may make driver education on the proper use of technology
Managers should create and manage fleet and driver safety policies to reduce incidents and the
associated repair costs,
liability, and downtime.
The future of fleet management
Researchers stated that the market size of global fleet management will possibly grow to $52.4
billion by 2027
at a Compound Annual Growth Rate (CAGR) of 15.5% (Markets and Markets). Fleet managers will keep
playing a bigger,
more crucial role in companies as electrification, OEM, and sustainability gain more popularity.
By cutting costs, improving savings, and directing operations and policies that impact business
revenue and the
bottom line, fleet managers will continue to be important and valued. They will keep playing an
integral role in
every organization that needs them.
Fleet managers can resort to telematics solutions from Vyncs to ease their daily tasks. If you wish
more about Vyncs and how it can support your fleet, check out our Vyncs Fleet product.